Dentora: A Calm, Booking-First Site for a Modern Dental Clinic

Dentora is a modern dental clinic. Most dental websites compete on volume — stock smiles, flashing offers, every service shouting at once — which is exactly the wrong tone for a patient who is already nervous about the appointment.

The site had to reassure first and sell second, while still making booking the easiest thing to do on every page. It also needed room for content that answers patient questions before they call, without slowing the site down.

1. 01

   Set a cinematic, unhurried visual pace — generous space, soft palette, no pop-ups — so the site feels like the clinic should.

2. 02

   Kept Book an Appointment persistent on screen, so every page, from a service to an FAQ, ends in the same action.

3. 03

   Organised the site around the questions patients actually ask: services, specialists, what to expect, and FAQs.

4. 04

   Built without an animation library — motion is CSS plus one shared observer — keeping shared first-load JavaScript around 99 kB.

1. 01

   Home, services, team, about and contact pages

2. 02

   Persistent booking call-to-action and booking form

3. 03

   Insights articles, statically generated

4. 04

   Patient FAQ

5. 05

   Local SEO foundations: metadata, sitemap, structured pages