Service · Branding & identity
Brand identity and logo design, from positioning to the shopfront
Fennr Studio builds brands for businesses in Pune and across India — starting with what the business stands for and who it's for, then designing the logo, identity system and everyday graphic design that make it recognisable.
Because the same studio designs the website and shoots the photography, the identity is built to work where it will actually live: on a phone screen, a shopfront, a menu, an Instagram grid and a delivery box.
Who it's for
Who branding & identity is for
New businesses that need a name, a logo and a look before launch
Established businesses whose brand no longer matches what they've become
Cafés, restaurants and stays that live or die on how they look
D2C brands that need packaging, social and site to feel like one brand
Founders who need a credible identity for a raise or a launch
Problems we solve
What usually goes wrong — and how we fix it
We have a logo, but no brand.
We build the system around the mark — colour, type, photography direction, voice and rules — so everything you publish looks like it comes from the same place.
We look like every competitor.
Positioning comes first. We work out what you should be known for, then design something that makes that difference visible.
Every designer we hire makes it look different.
A brand board and guidelines your team and any future designer can follow, plus templates for the things you make most often.
Deliverables
What you get
Brand positioning and messaging
Naming (optional)
Moodboards and creative direction
Logo system: primary, secondary and icon marks
Colour palette and typography
Brand board and usage guidelines
Social media templates
Print and campaign design: menus, signage, packaging, brochures, outdoor
Process
How a project runs
Discovery & positioning
Who you serve, what you want to be known for and how competitors look. The output is a short positioning statement everyone agrees on.
Naming and moodboards (if needed)
Name options screened for availability, and moodboards that set the visual direction before any logo is drawn.
Identity design
Logo system, colour, typography and supporting elements, shown in real applications — signage, packaging, social and web.
Brand board and templates
Guidelines and ready-to-use templates for social posts, print and campaigns, so the brand holds up after handover.
Recruitment & IT services · Hyderabad
Tekton Talent Solutions
A full rebuild of a tech-recruitment firm's Wix site as a type-led Next.js site that states the offer on the first screen.
Community & photography · Pune
Photowalks in Pune
A home for a Pune photo-walk community: walks calendar, member accounts, photographer pages and a credited photo archive.
Café & restaurant
West Village Café
A neighbourhood café's identity, website, self-editable menu and an ordering flow short enough to finish in the queue.
Industries
Industries we build for
- Industry
Restaurants & Cafés
Menus that stay current, direct ordering and reservations, and the local search presence that brings people through the door.
Read more - Industry
Clinics & Healthcare
Calm, credible sites with services, specialists, timings and one-tap appointments — plus the local search presence patients use to choose.
Read more - Industry
Hotels, Villas & Resorts
Booking-led sites with full-bleed photography of rooms, dining and grounds, and enquiry or booking a tap away.
Read more
Across India
Brand identity for businesses across India
Positioning workshops, moodboards and identity reviews all run well over video. The one thing that benefits from being local is photography for the brand, which we either plan a travel day for or art-direct a trusted local photographer.
Questions
Branding & Identity FAQs
Do you only do logos, or full branding?
Both. Some clients come to us just for a logo; others want positioning, identity, website and photography together. Services are modular.
Can you refresh our existing brand instead of replacing it?
Yes. If your brand has recognition worth keeping, a refresh that tightens the system is usually the better investment than a full rebrand.
Do you design menus, packaging and signage?
Yes — graphic design for print, packaging, social and outdoor campaigns is part of the service, built on the identity system.
What files do we get at the end?
Logo files in every format you'll need for print and screen, the brand board and guidelines, and editable templates. You own all of it.
Related services
Often paired with
- Service
Website Design
Mobile-first websites designed around a single decision — book, order, enquire or buy — with the copy and structure to support it.
Read more - Service
Commercial Photography
Product, food, interior and hospitality photography, art-directed to the brand and delivered ready for web and print.
Read more - Service
SEO & Local Search
Technical SEO, local SEO and Google Business Profile, content and analytics — measured by enquiries, not vanity metrics.
Read more
Fennr Studio is based in Shivajinagar and works with businesses across Pune and remotely across India.
Tell us what you're building.
The first strategy call is free, and you'll leave with a scope on a page whether or not we work together.